Tag Archives: #advertising

photography

Bus Tours Magazine

Part of my strategy for Conway Scenic Railroad’s Spring ad campaign has included placement of large ads and articles in a variety of magazines.

Bus Tours Magazine is an industry publication for tour operators. This is significant because my introduction to Conway Scenic nearly 25 years ago was with bus/train tour group Great Trains Escapes.

The March/April 2023 issue arrived in my office yesterday which features my short lead in article about the railroad, complete with a photo I made a couple of years ago with my Canon EOS7D with 200mm lens of GP9 1751 leading the Mountaineer at Crawford Notch. On the opposite page is a variation of Conway Scenic’s standard ad for the Mountaineer.

Bus Tours Cover photo by Detroit Princess Riverboat.

Bus Tours Magazine March/April page 4.

Exposed with a FujiFilm XT1 with 90mm Fujinon lens. ISO 200. Fuji RAW image adjusted with Lightroom.

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photography, Tips and Technique

Frankenstein Van Wrap

To help promote Conway Scenic Railroad’s culinary services, I arranged to have the company culinary van wrapped with photos of the railroad.

For the sides of the van, I opted for a photo of the Mountaineer at Frankenstein Bridge that I exposed in September 2020. This image appears in many of the railroad’s billboard, print and digital ads and has become a marketing icon.

JPG of the original photo used in the van wrap and other Conway Scenic Railroad advertising.

The back of the van is decorated with a classic view of the North Conway, New Hampshire railroad station that also appears in print ads.

Silverline Graphics assisted with the basic design concept, and SignSmith LLC of Gorham, Maine performed final design and applied the wrap to the van.

I made these photos of the van in the railroad’s North Conway yard.

Tracking the Light Posts Daily!